Thursday, June 7, 2012

Dissertation Research Proposal





Exploring the Social Discourse of Bioenergy in the Pacific Northwest

Conceptual Framework (3 pages)

Problem Statement – Social Discourse of Bioenergy
Literature Review
Proposal for study

Problem Statement – Social Discourse of Bioenergy
"It is hard to know how narratives and interpretative policy inquiry can be converted into real policy guidance in real time, in an environment of real politics, against the prospect of subsequent evaluation" Lawler 1996 from Durning 1999- post positivism

 

The purpose of this research is to assess the feasibility and potential social impacts of hybrid poplar biofuels on communities located in the Pacific Northwest United States. The research team’s principal investigator has instructed our team to assist in the development of a social marketing plan to engage the public as part of the first step in Social Impact Assessment. This regional level social marketing plan will be developed through a collaborative mixed methods approach utilizing interviews, focus groups, surveys, Q methodology and a thematic analysis of news articles. I will explore stakeholder perceptions of biofuels in the Pacific Northwest using Q methodology with stakeholders from Montana, Idaho, Oregon, Washington, and Northern California following the practices developed by Brown (1980).

·       What is a social discourse?
·       Why is social discourse important?
·       Why is the media important?
·       Why is feasibility important?
·       Why is the Q study important?
·       How does this help with social acceptance?

Theory –
Look at Habermas’s Communicative Action Theory
Purposeful activity in Communication

Consider the Media à Behavior + Public Opinion

·       What can policy decision makers do when media influences behavior in certain ways?

Theory
Look at Cox’s Environmental Communication in the public sphere
Symbolic Action in communication: mediates and informs perception of biofuels
Look at the public sphere as a discursive space

Look at the Media Coverage of the environment in chapter 3


Theory
Agenda setting theory - Max Macombs



Research Problem


As is the case with any natural resource-based industry, the biofuels industry has potential for environmental and human impacts.  Human impacts, also known as social impacts include any impact, not just economic impacts to an given population. This includes: changes in culture – values, beliefs and norms, how people live their daily lives, changes to the character of the community, the political power and institutional arrangements in the community, changes in the health and psychological wellbeing of the community, impacts on civil liberties, and changes in people’s fears and aspirations (Becker and Vanclay 2003; Burdge 2004). 
The biofuels industry is complicated to assess because it has undergone many changes recently and is still in the process of transforming – different feedstock options will likely impact people differently. In the US and even more so internationally, there has been substantial social backlash regarding biofuels production because of rising food prices, indirect land use change, uncertainty associated with genetic modification, pollution and other potential health risks (Dodge 2010; Fargione et al. 2010; Kleiner 2008).  Recent studies of social acceptability and the social impacts of biofuels in the United States are limited to surveys at the national level, or the eastern US where most of the development has taken place (Delshad et al. 2010). There are few in-depth studies characterizing the level of knowledge people have, exploring people’s understanding of the differences between energy options, and characterizing how different stakeholders perceive biofuels. As such, in the Pacific Northwest it is difficult to predict how these emerging industries and technologies will be received and how they will ultimately impact communities.

 

Background, Context and Justification (2.5)

As America progresses through the 21st century the need for sustainable and renewable forms of energy and materials to fuel the economy and sustain the American people is becoming increasingly important.  The arguments for moving away from traditional fossil fuel sources are numerous including: improving national security, preventing environmental degradation, mitigating climate change, and revitalizing the economy (Akella et al. 2009; Mason et al. 2009). One solution is developing renewable energy sources such as bioenergy, geothermal, solar and wind power and actively transitioning from a fossil fuel-based economy and infrastructure to a renewable energy-based infrastructure and economy (Akella et al. 2009). Among these potentials, the development of biofuels has received some of the most attention in the United States and was initially widely touted as a panacea for America’s “oil addition.” The first attempts at developing the biofuels industry in the US on a large scale focused on producing ethanol from corn crops. These biofuels are known as first generation biofuels. Though various forms of feedstock are available for conversion into biofuels (algae, switch grass, poplar trees, bio waste products, forest residuals etc.) corn ethanol was heavily subsidized and supported initially because there was already existing infrastructure in place to grow the large quantities of corn needed to produce ethanol at a commercial scale.  However, the scientific community, environmental community and many others now criticize first generation biofuels citing a number of factors which reduce their effectiveness. First generation


biofuels purportedly require disproportionately large quantities of water, are not cost effective when the production costs and subsidies are accounted for, and are grown on land used for food production so they directly and indirectly effect the available food supply and negatively impact food prices worldwide (Fargione et al. 2010; Naik et al. 2010).  As researchers began to recognize the weaknesses of first generation biofuels, the need for better biofuels emerged.

The new second generation biofuels are primarily produced from cellulosic sources such as switch grass or poplar trees, and are grown on marginal lands where food production is minimally impacted (Djomo et al. 2011; Mason et al. 2009). Cellulosic ethanol from lignin sources such as poplar has many benefits including: improved forest health, rural community revitalization, fire prevention, and climate change mitigation (Mason et al. 2009; O’Laughlin 2010). Though it is unclear at this point if cellulosic ethanol produced from hybrid poplar plantations will offer a viable long term alternative to fossil fuels, it is clear that advanced biofuels has potential to play a major role in the renewable energy portfolio for the country, given that it is economically viable, environmentally sound and socially acceptable. It is the last point, the social impact and social acceptability of second generation biofuels that I consider in this study.

 




Purpose and Specific Objectives (1/2 page)



The purpose of this study is to explore the social discourse of bioenergy in the Pacific Northwest with the specific goal of unpacking the dynamic social construction of hybrid poplar biofuels. I intend to meet this goal through the following objectives:

1.      Identify stakeholders in the Pacific Northwest who may influence the development of hybrid poplar biofuels and explore the diagnostic framing of biofuels considering stakeholder perceptions of and attitudes toward biofuels, and illuminate the areas of consensus and conflict among actors.


2.      Explore the prognostic framing of biofuels by considering the full range of proposed solutions and management suggestions proposed by stakeholders and characterize priority areas perceived as problems.


3.      Conduct a computer assisted historical content analysis of news articles dating from 1999 to the present to examine how stakeholders’ beliefs, attitudes, perceptions and underlying values toward biofuels has evolved over time; and compare regional and national trends


4.   Conduct a computer assisted rapid issue tracking content analysis of current news articles, social media and new media to examine stakeholder beliefs, attitudes, perceptions and underlying values toward biofuels; and compare social and new media to traditional news article coverage.

 

Approach


1.      Objective I: Identify stakeholders in the Pacific Northwest who may be impacted by or are influential in the development of hybrid poplar biofuels and explore the diagnostic framing of biofuels considering stakeholder perceptions of and attitudes toward biofuels, and illuminate the areas of consensus and conflict among actors. (1 -2 pages)


·       Favorable Concourse
·       Unfavorable Concourse

Q Methodology

As explained in the introduction, I will be employing Q methodology to assess the possible perceptions of stakeholders toward biofuels in the Pacific Northwest. The Q methodology approach I use is described fully in Brown (1980). The process consists of 5 distinct steps. The first step is the development of the concourse of statements which is a sampling of the range of statements that exist describing a given phenomenon. The second step involves developing a Q sample, which is a selection of distinct statements that maximize within group variability for each perception expressed. The next step involves selecting the P-set, or the participants who will conduct the sort.  The fourth step is conducting the Q sort, where participants physically sort through a deck of cards with statements printed on them. The last step is analysis.

Concourse of Statements

There are several ways to develop the concourse of statement for biofuels including:  collecting statements from public meetings, searching news articles or conducting interviews. I will define the concourse for biofuels by conducting a thematic analysis of online news articles and news forums using the key search terms biofuel(s), biomass, renewable, and bioenergy. These key words were chosen because of a prior knowledge that participants may not understand the distinction between each class of energy.  I will search for local, regional and national news articles and forums to collect statements.  Once saturation is reached, the point where the same ideas are repeated, I will conclude my search. I will refine the concourse by removing redundant statements and removing statements that were not frequently expressed in the concourse; which indicates the ideas were not considered as important.

 

 

 

Selecting the Q Sample

The final Q sample will be selected by maximizing within category variability for each theme.  Salient themes will be selected based on the best articulated pro, neutral and against statements which capture the diversity of values expressed in each category.

1.   Selecting the P-set

The P-set is composed of four to five stakeholders for each perception found in a given theme. This sample size is sufficient because we are trying to understand the substance of subjectivity in people’s perceptions rather than trying to make claims about general perceptions themselves. Including more participants generally does not change the results of the Q study unless they have extremely outlying viewpoints. I will select stakeholder groups by looking at references in the news articles collected during the thematic analysis. In order to ensure stakeholders do indeed identify themselves with a given stakeholder group, participants will be asked to indicate their affiliations. Purposeful, snowball sampling will then be used to identify relevant participants across the region (Denzin and Lincoln 1998). The initial key informants for the snowball sample will be found by looking at the thematic analysis of news articles, as well as consulting the list of project collaborators found in the grant proposal.  Participants will be selected for the study if they are individuals who may be impacted by the development of biofuels in the Pacific Northwest, and also, if they might have influence on the development of biofuels.

The P-set in Q methodology is the set of people, or stakeholders in this case, who will be participating in the Q study. Because this study focuses on policy development and recommendations, the stakeholders for this study will be selected based on the criteria that they are knowledgeable about the subject, have well-formed opinions (which is a general requirement for a successful Q sort) and are in a position to influence policy or the development of biofuels in the Pacific Northwest (Addams et al. 2001; Webler et al. 2009). In addition, the P-set will be designed to maximize the range of perceptions and attitudes existing toward the concourse on biofuels. As such, the sampling approach for a P-set is generally purposeful rather than random (Webler et al. 2009). I will employ a combination of approaches including snowball sampling, seeking expert opinion and consulting references sourced from regionally relevant news articles I compiled from the thematic analysis of news articles when I developed the concourse of statements (snowball sampling reference). Practically speaking, this entails searching for the CEOs, government officials and leaders of companies and organizations that are relevant to the development of biofuels in the Pacific Northwest.
The number of participants comprising a P-set does not need to be extensive as is the case in R methodology because the purpose of Q methodology is only to include enough people to establish the existence of a particular perception, rather than determining the percentage of representation present in a given population (Brown 1980). Therefore, the selection of the number of participants for Q methodology commonly follows a cell structure design, guided by Fisher’s (1949) principles of experimental design in which the number of participants is dependent on the number of factors to be explored. The P-structure for this study will be structured based on a priori theoretical considerations rooted in environmental policy conventions, as well as inductive considerations emerging from the thematic analysis of news articles (Webler et al. 2009). 
Table 1. P-Set Structure for each biofuels study
Main Effectsab
Levels
N
A. Stakeholder Group
(a)  Industry
(b)  Government
(c)  Academia
(d)  Environmental
(e)  Community

5
B. State
(f)  Washington
(g)  Oregon
(h)  Idaho
(i)   Northern California
(j)   Montana

5
C.
(k)  Diversity 1
(l)   Diversity 2
2
aAB = (5) * (5) = 25 combinations
bABC = (5) * (5) *(2) = 50 combinations


So, you can either consider the number of factors you would expect to find and go from the convention of the 3:1 ratio as explained in Webler et al. 2009 or follow Brown 1980 and consider all of the possible combinations of main effects. The trick is striking the balance between the two.  This leaves us with 25 Q sorts to a possible (50/3=) 18 Q sorts per each Q study if I choose to keep roughly 55 statements (observations) in each study. In order to build in redundancy and to ensure the diversity of different possible perceptions are represented in the sample I propose to overshoot this target substantially. So, I propose to consider the 25 person p-set over the 18, and then to target at least two people per combination of factors bringing the new total to 50, and then to increase the sample to account for the number of incomplete of incompliant volunteers.  So, to achieve a p-sample of 50 people we would need at least 65 people to agree to complete the 4 Q sorts.

Conducting the Q sort

Once an appropriate venue has been selected, participants will partake, in person, in the q sort.  Participants are “forced,” due to lack of alternatives, to position their views within a normal distribution where extreme agreement or disagreement with topics can only occur infrequently, and more moderate perceptions associated with a topic are allowed to occur more frequently. Forced choice distribution helps the participant understand how they feel about a topic by forcing them to decide. This is one of the main advantages of Q methodology over or methods; participants are often surprised at the outcome, and experience learning how they really feel about a topic as a result of participating.[ML1] 

 

Analysis and Data Requirements

The resulting Q sorts are analyzed using a software called PQ software. This software performs a specialized factor analysis, similar to a principle component analysis, on the q sort output. Factor analysis is used here to explore within case variability rather than making across case generalizations. Therefore, the issue of data validity or statistical significance is not applicable; in exploring the differences or similarities of people’s subjective opinions, there is no “right” or “wrong” opinion to be compared against as some measure of “truth” or accuracy.  
Stephen Brown explained it best in his book on political subjectivity, “…all that is required are enough subjects to establish the existence of a factor for the purposes of comparing one factor with another. What proportions of the population belongs in one factor rather than another is a wholly different matter and one about which Q technique as such is not concerned,” (Brown 1980).



2.      Objective II: Explore the prognostic framing of biofuels by considering the full range of proposed solutions and management suggestions proposed by stakeholders and characterize priority areas perceived as problems. (1 -2 pages)


·       Solutions Concourse
·       Problems Concourse

Verifying frames with people who have defining sorts…


3.      Objective III: Conduct a computer assisted historical content analysis of news articles dating from 1999 to the present to examine how stakeholders’ beliefs, attitudes, perceptions and underlying values toward biofuels has evolved over time; and compare regional and national trends. (1 -2 pages)


Search Terms:

Bioenergy, biofuels, biogas, biochar, green fuel, renewable fuel, energy wood


Historical Content Analysis of News Articles


Theory and Rationale (Neuendorf 2003)

·       What content and why?
o   Traditional News Media Sources Including: radio and TV transcripts, digitized local print, online news sources, straight news stories, editorials, op eds, letters, and public media records

·       Are there certain theories or perspectives that indicate this particular message content is important to study?
·       Research Questions?
·       Hypothesis?
·       Define Problem (Bengston et al. 2009)

Conceptualizations

·       What variables will be used in the study?
·       How are they defined conceptually?
·       What messages are important? (Bengston et al. 2009)
·       Timing? (Bengston et al. 2009)
·       Geographic focus (Bengston et al. 2009)
·       Stakeholders (Bengston et al. 2009)
·       Data Sources and Databases (Bengston et al. 2009)

Operationalizations

·       Unit of data collection
·       How are the variables measured? High level of measurement, exhaustive and mutually exclusive?
·       A priori coding scheme must be created
·       Face Validity and Content Validity must be assessed

Coding Schemes

·       Creation of code book and dictionaries
·       Creating a custom dictionary?

 

Sampling

·       Is a census of the content possible? How will you randomly sample? No, n/a

Coding

·       Apply dictionaries to generate per unit frequencies for each dictionary. Do spot check validation

Final Reliability

·       No intercoder reliability or Pearson’s r calculation is needed because coding is completed with a computer programmed by one person.

Tabulation

·       Look for establishment of criterion and construct validity over time, can be tabulated in different ways.







4.      Objective IV: Conduct a computer assisted rapid issue tracking content analysis of current news articles, social media and new media to examine how stakeholders’ beliefs, attitudes, perceptions and underlying values toward biofuels; and compare social and new media to more traditional news article coverage. (1 -2 pages)

 

Rapid Issue Tracking Content Analysis with Social Media and New Media


Theory and Rationale (Neuendorf 2003)

·       What content and why?
o   Social Media and New Media including: blogs, wikis, facebook ,twitter, forums, websites…possibly reddit? and tumblr? Stumbleupon? – need rational for why selecting some social media sites and not others…
o   Rational for monitoring selection:
§  Based on searchability
§  Based on popularity

·       Are there certain theories or perspectives that indicate this particular message content is important to study?
·       Research Questions?
·       Hypothesis?
·       Define Problem (Bengston et al. 2009)
o   Emergence of controversial new technology
o   New Policy Initiatives

Conceptualizations

·       What variables will be used in the study?
·       How are they defined conceptually?
·       What messages are important? (Bengston et al. 2009)
·       Timing? (Bengston et al. 2009)
·       Geographic focus (Bengston et al. 2009)
·       Stakeholders (Bengston et al. 2009)
·       Data Sources and Databases (Bengston et al. 2009)

SOCIAL MEDIA
o   Facebook – Search
o   Twitter – Advanced Search delivered through Tweety Mail
o   Comments – Through Black Word?
o   Tumbler - ?
o   Reddit - ?
o   Others - ?
§  Trappit – no, because I can’t search it without being searched…it is a discovery engine not a search engine…

NEW MEDIA
o   Blogs – Google Alerts and links from social media
o   Wikis – Google Alerts and links from social media
o   Websites – Google Alerts and links from social media

GOOGLE INSIGHTS
·       Should I use?
·       Lets you see frequency of top stories by state for key word searches over time

GOOGLE TRENDS
·       Should I use?
·       Lets you see relative frequency of search terms
·       May be useful for rational behind selection of search terms


Operationalizations

·       Unit of data collection
·       How are the variables measured? High level of measurement, exhaustive and mutually exclusive?
·       A priori coding scheme must be created
·       Face Validity and Content Validity must be assessed

Coding Schemes

·       Creation of code book and dictionaries
·       Creating a custom dictionary?

Sampling

·       Is a census of the content possible? How will you randomly sample? No, n/a

Coding

·       Apply dictionaries to generate per unit frequencies for each dictionary. Do spot check validation

Final Reliability

·       No intercoder reliability or Pearson’s r calculation is needed because coding is completed with a computer programmed by one person.

Tabulation

·       Look for establishment of criterion and construct validity over time, can be tabulated in different ways.


 

Rapid Issue Tracking Content Analysis of News Articles

Theory and Rationale (Neuendorf 2003)

·       What content and why?
o   Traditional News Media Sources Including: radio and TV transcripts, digitized local print, online news sources, straight news stories, editorials, op eds, letters, and public media records

·       Are there certain theories or perspectives that indicate this particular message content is important to study?
·       Research Questions?
·       Hypothesis?
·       Define Problem (Bengston et al. 2009)

Conceptualizations

·       What variables will be used in the study?
·       How are they defined conceptually?
·       What messages are important? (Bengston et al. 2009)
·       Timing? (Bengston et al. 2009)
·       Geographic focus (Bengston et al. 2009)
·       Stakeholders (Bengston et al. 2009)
·       Data Sources and Databases (Bengston et al. 2009)

Operationalizations

·       Unit of data collection
·       How are the variables measured? High level of measurement, exhaustive and mutually exclusive?
·       A priori coding scheme must be created
·       Face Validity and Content Validity must be assessed

Coding Schemes

·       Creation of code book and dictionaries
·       Creating a custom dictionary?

 

Sampling

·       Is a census of the content possible? How will you randomly sample? No, n/a

Coding

·       Apply dictionaries to generate per unit frequencies for each dictionary. Do spot check validation

Final Reliability

·       No intercoder reliability or Pearson’s r calculation is needed because coding is completed with a computer programmed by one person.

Tabulation

·       Look for establishment of criterion and construct validity over time, can be tabulated in different ways.




Intellectual Merit (1/2 page)


·       Has anyone done this before?

 

Application of Research Results (1/2 page)


Clientele for study – policy makers in PNW, and Stakeholders
·       How is it useful?
·       A majority of the environmental groups we identified have not formed their platforms or taken positions on the biofuels issue in the Pacific Northwest yet, so the Q sorts represent an early indication of how these groups may position themselves in the future.

 

Tentative Budget (1/2 page)

 

Tentative Timeline (1/2 page)

 

            I have based this timeline off of the numbers I anticipate for the stakeholder design in a typical Q study as outlined by Webler and Tuler . Given that a typical Q study requires between 12 - 36 people for a study, and the fact that I am likely going to propose three Q studies (Benefits, Solutions and Problems), I will probably require roughly 120 participants for the three Q studies I am proposing. Considering that 5 states comprise the study area (Oregon, Washington, Idaho, Montana and Northern California) I anticipate 8 participants per state per each study, which allows for roughly 2 people per stakeholder group in each state (academia, industry, government, environmental) for each Q study. Based on the mail response rate for Kristine’s thesis I anticipate that 2/3rds of the study will be successfully completed by mail and 1/3 will require in person administration.  I will distribute the Q sorts by mail by the end May, and this should give me a long enough time period to judge how many additional in person Q-sorts I may need to conduct. Following my initial plan this leaves me with 15 in person Q sorts to conduct per each of the three Q studies over a period of 3-4 months, or roughly 15 in person sorts per month starting at the end of May, or whenever the IRB processes is complete.

 

References

Akella, A. K., R. P. Saini, and M. P. Sharma. 2009. "Social, economical and environmental impacts of renewable energy systems". Renewable Energy. 34 (2): 390-396
Asah, Stanley T., David N. Bengston, Keith Wendt, and Leif DeVaney. 2012. "Prognostic Framing of Stakeholders' Subjectivities: A Case of All-Terrain Vehicle Management on State Public Lands".Environmental Management. 49 (1): 192-206.
Becker, H. A., and Frank Vanclay. 2003. The International handbook of social impact assessment: conceptual and methodological advances. Cheltenham, UK: Edward Elgar.
Binder, A. R., M. A. Cacciatore, D. A. Scheufele, B. R. Shaw, and E. A. Corley. 2011. "Measuring risk/benefit perceptions of emerging technologies and their potential impact on communication of public opinion toward science". Public Understanding of Science.
Brown, Steven R. 1980. Political subjectivity: applications of Q methodology in political science. New Haven: Yale University Press.
Burdge, R.J. 2004. The Concepts, Process and Methods of Social Impact Assessment: Rabel J. Burdge and Colleagues. Middleton, Wisconsin: Social Ecology Press.
Dale, Virginia H, Rebecca A Efroymson, and Keith L Kline. 2011. “The land use-climate change-energy nexus.” Landscape Ecology 26 (6) (July): 755-773. doi:10.1007/s10980-011-9606-2.
Denzin, Norman K, and Yvonna S Lincoln. 1998. Strategies of qualitative inquiry. Thousand Oaks, Calif.: Sage Publications.
Djomo, Sylvestre Njakou, Ouafik El Kasmioui, and Reinhart Ceulemans. 2011. “Energy and greenhouse gas balance of bioenergy production from poplar and willow: a review.” Global Change Biology Bioenergy 3 (3) (June): 181-197. doi:10.1111/j.1757-1707.2010.01073.x.
Dodge, J. 2010. Biomass delay sought Protest: Crowd gathers again at Olympic Region Clean Air Agency to oppose projects. The Olympian: 7 October 2010. http://www.theolympian.com/2010/10/07/1395305/biomass-delay-sought.html
Duncan, Marvin. 2003. “U.S. Federal Initiatives to Support Biomass Research and Development.” Journal of Industrial Ecology 7 (3-4): 193-201. doi:10.1162/108819803323059479.
Fargione, Joseph E., Richard J. Plevin, and Jason D. Hill. 2010. "The Ecological Impact of Biofuels". Annual Review of Ecology, Evolution, and Systematics. 41: 351.
Kleiner, Kurt. 2008. "The backlash against biofuels".Nature Reports Climate Change. (0801): 9-11.
Mason, C. Larry, Richard Gustafson, John Calhoun, Bruce Lippke, and Natalia Raffaeli. 2009. Wood to Energy in Washington: Imperatives, Opportunities, and Obstacles to Progress. Report to the Washington State Legislature, School of Forestry. College of the Environment. U. of Washington




 Naik S.N., Goud V.V., Rout P.K., and Dalai A.K. 2010. "Production of first and second generation biofuels: A comprehensive review". Renewable and Sustainable Energy Reviews. 14 (2): 578-597.

O'Laughlin, Jay. pages 129-133 in T.B. Jain, R.T. Graham, and J. Sandquist, tech. eds. (2010) Integrated Management of Carbon Sequestration and Biomass Utilization Opportunities in a Changing Climate: Proceedings of the 2009 National Silviculture Workshop; 2009 June 15-18; Boise, ID. Proceedings RMRS-P-61. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station.
Pickens, Jeffery. Pages 43-76. in Borkowski, Nancy. 2005. Organizational behavior in health care. Sudbury, Mass: Jones and Bartlett Publishers.


Appendix I: Tentative Budget

Budget Item
Estimated Cost
Q-sort materials
0
Honorarium to participants
unknown
Travel
unknown
Q-analysis software
0
Lexis Nexus Search Service Fee
0
Printing, Mailing and Pre- and Follow-up phone interviews
0


Appendix II: Tentative Timeline for Q Studies and Content Analysis Proposal